AIG’s Core P/C, Life Operations Resume Use of AIG Brand Name

November 11, 2012

American International Group Inc. said it will now use AIG as the name for all of its global property/casualty operations, including Chartis, in most locations, and that the company’s life and retirement segment is now AIG Life and Retirement.

As part of the rebrand, AIG has also introduced a new brand promise: Bring on tomorrow.

“AIG as a global insurance brand is back,” said AIG President and Chief Executive Officer Robert H. Benmosche. “The re-launch of the AIG name marks a significant achievement for our company.”

Benmosche hinted several months ago that the company would revive the AIG name.

AIG’s global property casualty franchise will immediately begin to use the AIG name and deploy the company’s new logo and brand promise in marketing and advertising as appropriate.

However, other brands including VALIC, Lexington Insurance, American General, SunAmerica, and Western National, will continue unchanged.

The total authorized U.S. government assistance to AIG of $182 billion has been repaid, and the Federal Reserve and United States Department of the Treasury have to date received a combined positive return of approximately $15.9 billion on their bailout of AIG.

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