AIG’s Core P/C, Life Operations Resume Use of AIG Brand Name

November 11, 2012

American International Group Inc. said it will now use AIG as the name for all of its global property/casualty operations, including Chartis, in most locations, and that the company’s life and retirement segment is now AIG Life and Retirement.

As part of the rebrand, AIG has also introduced a new brand promise: Bring on tomorrow.

“AIG as a global insurance brand is back,” said AIG President and Chief Executive Officer Robert H. Benmosche. “The re-launch of the AIG name marks a significant achievement for our company.”

Benmosche hinted several months ago that the company would revive the AIG name.

AIG’s global property casualty franchise will immediately begin to use the AIG name and deploy the company’s new logo and brand promise in marketing and advertising as appropriate.

However, other brands including VALIC, Lexington Insurance, American General, SunAmerica, and Western National, will continue unchanged.

The total authorized U.S. government assistance to AIG of $182 billion has been repaid, and the Federal Reserve and United States Department of the Treasury have to date received a combined positive return of approximately $15.9 billion on their bailout of AIG.

Latest Comments

  • November 20, 2012 at 6:29 am
    tagteam says:
    We're baaaaaack ! Thank you U.S. taxpayer! And 102, you're correct that there are some problems with anything this big, but AIG is far from being the Titanic.
  • November 13, 2012 at 5:05 pm
    Agent says:
    I like their new logo. They spent a lot of money making the most nondescript logo they could. My 10 year old grandson could have done it better on his laptop and it would ha... read more
  • November 13, 2012 at 3:30 pm
    Syed Muhammad Qsim Hussain says:
    It has been a good strategy after all.........Very good AIG
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