Insurance Journal’s ‘March Madness of Insurance Mascots’ Tournament In Final Day

April 8, 2013

The social media team at Insurance Journal has organized a playful competition to determine a champion of insurance mascots.

The tournament, which is hosted at, features a March Madness-style bracket in which Facebook users vote for their favorite mascot or spokesperson to determine a winner in each game.

“It’s been well received,” said Social Media Manager Ly Nguyen, noting that Facebook engagement has tripled during the campaign. “People are really connecting with this tournament.”

A typical game receives an average of 75 votes and 10 shares, reaching approximately 4,000 Facebook users. However, the matchup between Allstate’s Mayhem and Farmers’ Professor Burke went viral, reaching more than 250,000 users on its way to 1,750 votes and 350 shares in just a few days. “Mayhem shared it on his wall and it just took off,” Nguyen said.

Nguyen sees this social media campaign as a chance for Insurance Journal to expand its audience, as well as an opportunity for smaller insurance companies to gain national exposure.

Daily match-ups continued throughout last week, with the final game scheduled for Monday, April 8.

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