2,000 Agents Can’t be Wrong: They’re About to Tell Us What They Want from Carriers

Channel Harvest Research, in partnership with Insurance Journal, recently launched its 2016 national survey of independent agents’ attitudes about their carrier partners.

This is the ninth annual study on key elements of the property/casualty agent-carrier relationship. Agents and brokers have an anonymous opportunity to candidly tell company decision-makers how they choose their carriers—and exactly what makes some carriers superior to others.

In addition to the annual assessment of what agents want from their carriers in terms of training, technology and service, the new study covers:

• Aggregation: whether agency aggregators will continue to grow and what value member agents see.
• Effectiveness of carrier communications with agents.
• Demand for niche coverages, such as student housing, cyber, tenant vandalism, shared services (e.g. Airbnb or Uber), EPLI, and vacation home rentals).
• Biggest threats to the IA channel.

Independent agents may complete the survey here. Respondents will receive a summary of the findings if they provide an e-mail address as they complete the survey.

For more information about the survey, visit www.channelharvest.com or e-mail John Campbell, john@channelharvest.com.

Topics Agencies