Allstate’s ‘Worth Telling’ Campaign Celebrates Black History Month

January 30, 2017

In celebration of Black History Month, which begins Feb. 1, Allstate Insurance Co. is launching its annual digital, social and radio campaign, “Worth Telling.”

“We are celebrating Black History Month by sharing inspirational stories of African-American pioneers who are impacting communities across the country today,” said Georgina Flores, vice president, Product Marketing, Allstate.

This year the campaign spotlights three African Americans with ties to Mobile, Alabama, Philadelphia and New Orleans. Allstate reports that these individuals are creating career opportunities for the underserved through barbering, raising awareness about diversity and representation through comics, and providing tools that support the advancement of African Americans through entrepreneurial opportunities.

Through a series of documentary-style videos and supporting content, Allstate will share these individuals’ stories at and on the company’s official YouTube, Instagram and Facebook channels using the hashtag, #WorthTelling.

The campaign will also run online and on national radio throughout the month of February.

In addition, Allstate said it will host events in Mobile, Philadelphia and New Orleans that highlight the individuals in the “Worth Telling” campaign.

The 2017 Allstate “Worth Telling” campaign will feature:

  • Isaac White, Sr. – Founder of White’s Barber College (Mobile, Alabama)
    Teaching a community how to stay a cut above is #WorthTelling.
  • Isaac White is a pillar in Mobile. He began his career as a barber in the 1940s and opened White’s Barber College in 1960, which offers barbering courses tuition-free to students who complete the work necessary for a barber’s license and secure a job by the end of the program. To many, the college has been a lifeline, and to others, a staple in the Mobile community. White is a hometown legend, and at 97 years of age, his smile remains undimmed.
  • Ariell Johnson – Owner, Amalgam Comics & Coffeehouse (Philadelphia)
    Breaking through on diversity and inclusion is #WorthTelling.
  • Johnson opened Amalgam Comics & Coffeehouse as a way to promote diversity and inclusion within the comic book industry. Understanding the significance of African Americans seeing characters that look like themselves depicted as the hero or heroine of a story, she hoped that her shop could help promote the importance of representation in fictional stories. After opening the cafe in December 2015, and becoming a vocal advocate for diversity in the comic book community, Johnson’s likeness appeared on the illustrated cover of MARVEL’s Invincible Iron Man #1.
  • Aaron Walker – Founder and CEO of Camelback Ventures (New Orleans)
    Using ingenuity to improve the collective reality is #WorthTelling.
  • Walker founded Camelback Ventures to address the inequities of education and social innovation by providing coaching, capital and connections to people of color and women entrepreneurs through a six-month fellowship. Camelback Ventures was built on the notion that genius is equally distributed across communities, but access to funding and start-up mentoring is often limited in communities with people of color. Camelback Ventures has worked with more than 20 early-stage entrepreneurs to give them access to the tools they need to be successful.

Source: Allstate

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