Agency technology firm Applied Systems said it has acquired TechCanary, an insurance customer relationship management (CRM) system built on the Salesforce.com platform.
Terms were not disclosed.
Applied Systems said TechCanary’s insurance CRM will be integrated with the Applied Epic agency management system to enable agencies, insurers and managing general agencies to utilize the Salesforce.com platform to manage their sales and marketing. The Salesforce.com platform will also provide Applied Epic users access to thousands of applications available on the Salesforce AppExchange.
This acquisition follows Google’s minority investment in Applied in 2018 and expands Applied’s sales and marketing solutions.
“In the digital age of insurance, agencies, insurers and MGAs are placing greater focus on front office applications to more effectively automate the selling and marketing processes to both prospects and customers,” said Reid French, chief executive officer, Applied Systems. “This transaction brings together the leading provider of agency management systems globally with the leading insurance CRM system built on the Salesforce.com platform, providing an integrated solution for front-office sales and marketing automation needs.”
At the time of its investment in Applied, Google said it was interested in other insurance technology investments but not in anything that would compete with Applied.
Source: Applied Systems
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