Insurer PURE Enters North Carolina High-End Coastal Home Market

An insurer specializing in pricey properties is moving into North Carolina with a particular eye toward coastal real estate.

Privilege Underwriters Reciprocal Exchange (PURE) offers its homeowners insurance policies for homes worth more than $1 million. Policyholders share the risks with fellow members of the covered group.

PURE said it was encouraged by the General Assembly’s decision last year to revamp the state’s hurricane insurance plan. The changes capped potential costs to insurers while spreading the risk of a disaster to every property owner in the state.

The company also offers coverage to protect the jewelry and art, boats or private automobile collections of well-heeled customers.

PURE operates in eight other East Coast states and in Texas.

Topics Carriers New Markets North Carolina