North Carolina Pizza Firm Loses Right to Use Gallo Name

June 30, 2014

A small Asheville food company will be carrying a new name because a winery didn’t like the old one
The Asheville Citizen-Times reported that husband-and-wife team Tom Gallo and Susan Devitt have been forced by E. & J. Gallo Winery to change the name of their company. It’s the result of an accusation in 2012 that the small company was infringing on the California winery’s trademark.
The old GalloLea Pizza Kits will now be known as BelloLea Artisan Kitchen.
Tom Gallo said he was initially determined to continue to use his family name on his pizza kit, which incorporates his grandmother’s pizza sauce recipe. He said that was before understanding how things would progress.
The couple estimates they’ve lost an estimated $140,000 in legal fees, marketing and new-packaging costs.

Latest Comments

  • July 1, 2014 at 4:46 pm
    Marriage says:
    Don't those two go together?
  • July 1, 2014 at 4:45 pm
    Another approach says:
    Maybe Gallo should have purchased the business from Gallo & let them continue. Or, they could reimburse them some legal rebranding costs.
  • July 1, 2014 at 1:18 pm
    GenXUnderwriter says:
    Shame on the Gallo winery! If the pizza company owner's name is Gallo, how does he not have the right to use his own name in the company? I think it boils down to who could ... read more
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