State Farm Insurance announced the launch of an advertising campaign targeting the Chinese community in San Francisco, Los Angeles and Toronto.
The new marketing campaign will include television, print and radio ads that introduce State Farm Insurance products and services to Chinese consumers, the largest Asian group in North America. Brand image ads will also be unveiled.
In addition, the company’s slogan, “Like a good neighbor, State Farm is there,” was translated into Chinese, “Having a good neighbor, there’s peace of mind every day.”
State Farm’s ongoing involvement with the Chinese community, includes sponsorship of Chinese New Year celebrations, the Toronto International Dragon Boat Festival and the Organization of Chinese Americans.
Topics China State Farm
Was this article valuable?
Here are more articles you may enjoy.
Florida Board Drafting Rules That Could Stem Bogus Engineering Reports in Claims 
Bumble, Panera Bread, CrunchBase, Match Hit by Cyberattacks 
20,000 AI Users at Travelers Prep for Innovation 2.0; Claims Call Centers Cut 
Opportunity for Private Flood Insurers With Threat of Another NFIP Lapse 
