To make the holidays more meaningful and personal after the tragedy of Sept. 11th, California-based 21st Century Insurance Company decided to let their employees and policyholders participate in choosing charities to receive a corporate gift.
To kickoff the special season of giving, the company instituted two new programs. One program is for its employees while the other one is for 21st Century policyholders.
For its employees, the company came up with a new twist.
If each employee division would donate a total of 21 hours in volunteer work to the 501c3 charity of their choice, 21st Century Insurance would match their volunteer hours with a $2,100 cash donation to that charity.
The company reports the employee response to the program has been overwhelming, with 295 employees in 25 divisions each donating 21 hours, matched by $2,100 checks to 25 charities for a total of $52,500.
Charities benefiting from the volunteers and each receiving a $2,100 donation from 21st Century Insurance are AbilityFirst, American Cancer Society, Assistance League of Southern California, Boys and Girls Club of San Fernando Valley, Casa Colina Children’s Services, Children of the Night, Children’s Hospital of Orange County, Five Acres Boys and Girls Aid Society, Food Finders, Inc., For the Child, Inc., Haven Hills, Hathaway Children’s and Family Services, Hospice and Palliative Care of Contra Costa, and, Innvisions/Georgia Travis Center.
Also, Legal Aid Foundation of Los Angeles, Loma Linda Children’s Hospital, Make a Wish Foundation, McKinley’s Children’s Center, Neighborhood House Association, Orangewood Children’s Home, Organization for the Needs of the Elderly (ONE), Pacific Lodge Youth Services, The Real Gift Foundation, West Valley Food Bank, and, Women’s Transitional Living Center, Inc.
For policyholders, 21st Century Insurance formed another type of charitable giving program.
For each new automobile policy taken out, after the seventh month that the policy is in effect, the company will donate $100 to one of four participating charities designated by the policyholder.
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