SAFECO is rolling out a substantially reengineered Business Owners Program (BOP) product line that promises broader coverage, more classifications and more competitive pricing on larger risks. It’s powered by E*S*P, an innovative strategy that changes the way business insurance is quoted, underwritten, sold and serviced.
SAFECO’s reinvented BOP includes more than 100 new BOP classes and has broader coverage. Soon, nearly all BOP policyholders will be protected when equipment breaks down or employees sue – scenarios small businesses face with increasing frequency.
The new program is also streamlined. Redundant BOP forms have been eliminated and renewals are handled automatically – without additional underwriter analysis – via E*S*P’s automated underwriting platform.
Top-quality BOP “e-brochures” are easily downloaded and personalized for agency and prospect from SAFECO Plaza.
New BOP sales are up 8 percent in 2002 over 2001. New BOP written premium is up 34 percent over last year.
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