Farmers Marks 44th Participation in Pasadena Parade with Special Float

December 30, 2002

Farmers Insurance Group, L.A.’s largest private employer, announced a dual celebration for this New year’s Day – its 75th Anniversary and its 44th consecutive year as a participant in the Pasadena Tournament of Roses Parade.

Farmers entry is a “Yellow Submarine,” modeled on the classic Beatles song and film. The float features a 32-foot high animated yellow submarine, that will “sail the parade route while executing a series of oceanic maneuvers — rising, submerging and cruising beneath the ‘surface’ of its floral sea.”

“It features more than 40,000 yellow mums in addition to roses, carnations, strawflowers, orchids, antheriums and pincushion protea,” said Farmers. “Viewers can also look for dried apricots, pistachios, lentil beans, kidney beans and parsley flakes.”

Riding front and center on the float this year will be Armando Fernandez, Farmers Insurance’s 2002 District Manager of the Year. He’ll be joined Rick Schnider, the 2002 Farmers Insurance Agent of the Year, who was chosen for his outstanding business and leadership skills from over 17,000 agents.

“I’m so proud to be riding on the Farmers’ float, particularly with this years parade theme. Kids truly are America’s future and Farmers firmly believes in investing in them, whether it’s through our safety and educational programs or through supporting our local schools,” stated Schnider, who recently went on a test drive of the float. “This is really an amazing thing for my company to do. I am very excited for all of my customers, family and friends to see me as I make my television debut!” he added.

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