Masters to Head Western Region for Insurance Institute of America

Sandra L. Masters has assumed responsibility as marketing director for the American Institute for CPCU and the Insurance Institute of America’s Western Region. She takes over the territory following the retirement of Daniel P. (Chuck) Hussey Jr. Previously, she headed marketing efforts in the Midwestern Region.

Masters’ marketing activities involve maintaining relationships with organizations that use and teach Institute courses, developing new customers, and participating in regional and national insurance industry meetings and conferences. She works with organizations in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, and Wyoming. Masters will be based in the Phoenix area.

Originally from California, Masters was director, professional development, for CalFarm Insurance Company in Sacramento, Calif., before she joined the Institutes in 1999. Before joining CalFarm, she was program coordinator for the Insurance Educational Association. She has also served as a sales representative for Prudential Insurance and for USAA.

Michael P. Holm will replace Masters as marketing director in the Midwestern Region.