Liberty Northwest Joins Trusted Choice

February 22, 2005

Liberty Northwest Insurance Corp., based in Portland, Ore., has joined the Trusted Choice® branding movement—the national consumer branding campaign created to educate consumers about the benefits of using independent insurance agents and brokers.

Trusted Choice® was created by the Independent Insurance Agents & Brokers of America (the Big “I”) and several independent agency companies to highlight the benefits independent agencies and brokerage firms offer consumers—choice of companies, customization of policies and advocacy support. Just three years after its inception, thousands of independent insurance agencies and brokerages throughout the country are participating in the branding program as are 29 leading companies.

“Liberty Northwest has a strong commitment to independent agents, who are crucial to building and maintaining strong and lasting relationships with our customers,” said Liberty Northwest President and CEO Matt Nickerson. “The Trusted Choice® program shows customers the added-value they get from independent agents and emphasizes the personalized service, expertise and tailored product choices agents provide for consumers.”

“Like the other Trusted Choice® companies, Liberty Northwest understands the value of brand excellence to consumers,” said Big “I” CEO Robert A. Rusbuldt. “We are excited the company has joined the Trusted Choice® branding movement. We eagerly look forward to working with them to carry the Trusted Choice® message to their consumers as well as to their appointed agencies.”

Liberty Northwest, a regional company of Liberty Regional Agency Markets, provides automobile, homeowners, commercial multi-peril, motorcycle, boat, fire, casualty, workers’ compensation and other types of property and casualty insurance to individuals and businesses.

Ten national insurers are Trusted Choice® company partners: Encompass Insurance, Markel Insurance Company, MetLife Auto & Home, Ohio Casualty Insurance, Drive Insurance from Progressive, Rain and Hail Insurance Service, Safeco Insurance and three Unitrin, Inc. divisions: Kemper Auto and Home, Unitrin Business Insurance and Unitrin Specialty.

A total of 18 regional companies are Trusted Choice® company partners: Allied Insurance, America First Insurance, Capital Insurance Group, Central Insurance Companies, Colorado Casualty, Consumers Insurance, GoAmerica Auto Insurance, Golden Eagle Insurance, Hawkeye-Security Insurance, Indiana Insurance, Liberty Northwest Insurance Corp., The Main Street America Group, Maine Mutual Group, Montgomery Insurance, National Security Fire & Casualty, Peerless Insurance, Selective Insurance Group and Summit Insurance (R.I.). InsurBanc, a federal thrift bank created by the Big “I,” is a Trusted Choice® strategic partner.

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