Safeco Automates Sales for Mid-Market Commercial Accounts

November 18, 2005

Seattle-based Safeco has announced it has fully automated the sale of commercial insurance packages to more than 800 classes of small- and mid-sized businesses.

In 16 states and the District of Columbia, independent agents and brokers now can go online to quote commercial property and general liability insurance packages. Up to 12 personal, commercial and surety products are available on the system. The remaining 31 states where Safeco does commercial business will receive this capability Dec. 13, 2005.

The company also has introduced the Market Appetite Guide — a quick-answer tool that sits on top of Safeco Now’s quote-and-issue system and directs agents to the best product for a particular risk.

The system is designed so that independent agents answer four basic questions, and in return are linked to the most appropriate new-business application — BOP or package on Safeco Now, or via an ACORD application for risks not available on the platform. The guide also indicates if the risk is available for the other products within Safeco’s commercial suite.

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