IMA Insurance Broker Launches Benefits Practice

December 7, 2010

To best help clients navigate the changing benefits landscape and a post-health care reform world, retail insurance broker IMA Inc. has created a benefits practice, IMA Benefits.

IMA Benefits will be the new home of the benefits practice groups in IMA of Kansas, IMA of North East Kansas, IMA of Texas and IMA of Colorado. The small group benefits practice from Signature Select, an IMA subsidiary focused on small commercial and personal lines insurance, has also joined IMA Benefits. The retirement and executive benefits specialists from TrueNorth, IMA’s asset management subsidiary, will also work closely with IMA Benefits. This move allows IMA Benefits to service clients of all sizes and seamlessly integrate ancillary products and services, the company said.

The change will be seamless for IMA’s existing clients. Current and future clients can expect a new array of consulting services and innovative products that will help them in a new benefits paradigm.

Marcia Benshoof has been named president of IMA Benefits. As Benshoof transitions into the new role of president of IMA Benefits, Bob Reiter will step back into the role of president of IMA of Colorado while retaining his current role of president of IMA Inc.

“We’re focused on helping employers integrate the cost, philosophy and practice of workforce asset management into their strategic business planning,” Benshoof said. “Employee benefits is one of the top two cost categories in business, and as such it should command business imperatives to drive bottom line results.”

IMA Inc., part of The IMA Financial Group Inc., is a diversified financial services company specializing in insurance, asset and risk management with 450 employees and offices throughout the United States.

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