Confie Seguros Acquires Seguros Sin Barreras

January 12, 2011

New York-based Confie Seguros, a provider of auto insurance with an emphasis on serving Hispanic consumers, has acquired Los Angeles-based Seguros Sin Barreras, an insurance broker that serves Hispanic customers in 49 states.

In addition, Confie Seguros named Valeria Rico, former CEO and president of Lexicon Marketing, as chief marketing officer. Rico helped Lexicon grow to become the top direct marketer to U.S. Hispanics and developed a number of best-selling learning products with brand name recognition and satisfaction among U.S. Spanish-dominant Latinos.

Seguros Sin Barreras is licensed in 49 states and maintains dedicated agents at two call centers that will complement Confie Seguros’ retail locations.

Rico joined Lexicon in 1995 and was promoted to chief operating officer in 2000. She served as CEO and president since 2004. Prior to joining Lexicon, she was marketing director at ELICO, a jewelry design and distribution company focused on the U.S. Hispanic market.

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