Wells Fargo of San Francisco has partnered with Miami-based media giant Telemundo for a six-week media campaign targeting financial literacy within the Hispanic community.
Launched Oct. 13, “Conversemos de Tus Finanzas” is focused on empowering Hispanics to enhance their financial knowledge and help reach their financial goals. It is based on Wells Fargo’s “Conversations” platform and includes informational vignettes and customized content on money management and credit, featuring Rashel Diaz and Diego Schoening, hosts of the Telemundo program “Un Nuevo Día”.
The campaign will be anchored by custom segments on “Un Nuevo Día,” and on sponsored financial segments on “Al Rojo Vivo,” and “Noticiero Telemundo.” It includes social media engagement and a dedicated online page with 30-second web spots hosted on Telemundo.com’s finance section. Wells Fargo also offers an online page to provide tools and resources on how to create a budget, manage finances and build credit.
The collaboration with Telemundo underscores Wells Fargo’s commitment to making financial education and in-language resources available to Latino consumers, the company said in a statement. That includes bilingual online tools, Spanish Text Banking, Spanish account statements, Spanish-language call centers, Spanish-speaking bankers in stores across the nation, and more. Additionally, Wells Fargo recently conducted its second nationwide survey of Hispanic investors to uncover their unique needs and viewpoints on finance and shed light on their strong desire for more education on the fundamentals of investing.
Telemundo is part of Hispanic Enterprises and Content, a division of NBCUniversal, which offers Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance, with offices in 36 countries.
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