AssureStart Online Small Business Insurance Now Sold in California

November 24, 2014

AssureStart, a Seattle-based online small business insurance provider, is now open for business in California. AssureStart sells business property and general liability insurance on the Internet to small businesses with fewer than 30 employees.

By answering a few questions on the company website, qualified small businesses in California can get coverage recommendations and a rate quote and purchase a business owner’s policy in as little as five minutes, with immediate access to a certificate of insurance, according to the firm.

AssureStart claims it is able to pass along premium savings of up to 40 percent to small business owners.

AssureStart’s proprietary technology platform and recommendation engine can be accessed 24/7 via laptop, tablet or smartphone. During the application and purchase process, prospective customers can contact a licensed insurance professional by phone, email or web chat to ask questions and receive more information.

In September 2014, the company received two industry technology honors: the SMA Innovation in Action Award, and the Technology Innovation Award, presented by the Insurance Accounting and Systems Association (IASA) and Ward Group.

The company formed in February 2013 and launched service in its first state in November 2013. AssureStart currently sells business owner’s policies in 32 states. It plans to cover nearly 40 states by the end of 2014, with a national footprint complete in early 2015. Over time, AssureStart intends to introduce commercial auto and workers’ compensation insurance on its sales, service and administrative platform.

AssureStart is backed by American Family Mutual Insurance Co. Policies are underwritten by Midvale Indemnity Co., an affiliate of American Family. AssureStart also serves as the managing general agent for policies underwritten by Midvale.

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