Next Insurance, a digital insurtech company focused on small business insurance, has appointed today former Fitbit executive Melanie Chase as chief marketing officer and former Yelp executive Effi Fuks Leichtag as chief product officer.
Next Insurance provides insurance coverage to more than 1,000 unique types of business with policies that are tailored to their needs, simple to understand and affordable.
Chase joins Next Insurance following her role as vice president of Marketing at Fitbit where she spent the past six years developing the company into one of the world’s premier health and fitness brands. Chase brings with her many years of experience in high-growth consumer electronics and software marketing, brand building, advertising, and product strategy. Chase first got her start in marketing at General Mills and Clorox where she worked on major CPG brands. In her role as chief marketing officer at Next Insurance, Chase will oversee the company’s marketing brand, strategy and operations.
Leichtag joins the Next Insurance team from Yelp where he quickly rose up the ranks, serving most recently as vice president of Product Management, where he managed the company’s overall consumers’ growth, core products, search, personalization, and other key initiatives. Leichtag began his career in product management at Kifi (acquired by Google) before serving as chief operations and product officer at Complete Labs Inc. and founded and led the product management teams in several other startups such as ExPOS and Fribiz. In his role as chief product officer, Leichtag will oversee Next Insurance’s product management and design.
Source: Next Insurance
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