Grange Insurance Association Rebranding as Granwest Insurance

Seattle, Washington-based Grange Insurance Association will rebrand as Granwest Insurance.

The new name reflects both the organization’s agricultural roots and its focus on the communities it serves. “Gran” comes from the Latin word grānum (seed), and “West” represents the region GIA serves, according to the company. The change is effective July 1.

GIA was founded in 1894 to offer protection for farmers and rural communities. It is a mutual insurance provider serving families, farms, and businesses, and has grown to serve policyholders across six Western states – Washington, California, Oregon, Idaho, Colorado and Wyoming.

Granwest Insurance is the brand name used for marketing and communications. Insurance policies are issued by Granwest Insurance Company and Granwest Property & Casualty.