Farmers Insurance Group and I Saw You Safety & Scholarship Foundation Begin Pilot Program for Teen Drivers

Sponsored Content May 2, 2003

Because teen drivers are responsible for a death every 90 minutes and an injury every single minute in our country, I SAW YOU SAFETY & SCHOLARSHIP FOUNDATION and FARMERS INSURANCE GROUP are launching a pilot program throughout the summer of 2003 in California that can drastically reduce teen driver accidents. This is the first teen driver monitoring service marketed exclusively to insurance carriers. The program involves placing a personalized decal on the teen’s vehicle inviting the public to report driving behavior. The decal’s message – “How’s My Driving? ~ Call 1-866-I-SAW-YOU ~ My Parents Want to Know!” – contains the toll-free number that is answered 24/7.

Parents’ willingness to impose strict participation by teens in requiring the decal to be displayed, and public awareness of the program are mandatory for success. When calls are received on drivers, a report is sent to the parents as well as to Farmers Insurance. Similar programs have reduced accidents of professional drivers by as much as 50%, where compliance was required.

I SAW YOU SAFETY & SCHOLARSHIP FOUNDATION, INC., is a 501(c)(3) public charity headquartered in Pensacola, Florida. The Foundation’s goal is to make this program available to as many teen drivers as possible by offering this program to all companies who insure teen drivers. The funds raised through this program will be used to award $5,000 scholarships to teens nominated by their insurance agent, based upon good driving records and citizenship.

Insurance carriers, along with the help of parents, teens, and the reporting public, will make this program a success – greatly reducing accidents and injuries – while providing teens an opportunity to drive their way to college. More information can be found on the Foundation’s website at, or contact the Foundation’s Director of Marketing & Media Relations, David Richbourg at 1-866-472-9968.

4400 Bayou Boulevard, Suite 12
Pensacola, Florida 32503
(850) 471-1800 or (866)-472-9968
Facsimile: (850)-471-2800

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