Insurance Industry Charitable Foundation Launches 2023 Step Up Challenge:

Sponsored Content By | April 18, 2023

Annual challenge begins April 24, raises funds in the fight against childhood hunger in US & UK

LOS ANGELES (April 13, 2021) – The Insurance Industry Charitable Foundation (IICF), a unique nonprofit organization dedicated to helping communities and enriching lives, is launching its fourth IICF International Step Up Challenge, now open for registration and beginning on April 24. This 4-week exercise challenge, running through May 21, is open to anyone in the insurance industry as well as friends, family, colleagues, partners and clients across the globe. The IICF Step Up Challenge is designed to help people stay fit and promote wellbeing and team building while raising funds for the IICF Children’s Relief Fund, which focuses on alleviating childhood hunger. Initially launched in response to the global pandemic, IICF and its insurance industry supporters have delivered more than 2.6 million meals to vulnerable children and their families through the IICF Children’s Relief Fund since 2020.

All international support of the Step Up Challenge will benefit the IICF Revitalising Communities Fund in IICF’s United Kingdom Division, which is currently focused on the cost of living crisis in the UK and helping people facing disadvantage to receive vital services and support.

With the magnitude of childhood food insecurity and its related adverse, longer-term effects, IICF continues its priority focus by raising funds through the Children’s Relief Fund and awarding grants to nonprofit partners focused on hunger relief. As many as 9 million children in the US live in food insecure homes* and the number of children in food poverty in the UK has nearly doubled in the last year to close to 4 million.**

“Our Step Up Challenge provides a creative way for insurance professionals and companies to help children in need, while also offering unique team building and wellness benefits,” said Bill Ross, IICF CEO. “The scope of this challenge is truly global and industrywide, and we’ve had participants from more than 17 countries. What’s even more special is the involvement beyond the international insurance industry to include friends and family, who’ve enthusiastically joined us and helped raise funds in our fight against childhood hunger.”

The top two winners in the team and individual Step Up Challenge competitions will have the opportunity to designate a grant to the nonprofit or charity of their choice, and all those meeting the minimum participation amount will be entered into a drawing to award fifth nonprofit grant. Daily workouts of walking, running, biking, swimming, yoga and more are automatically converted into steps to determine the winners through the Step Up platform, which is powered by Terry Berry/Walker Tracker.

Corporate sponsors of the 2023 ICF International Step Up Challenge include Amerisure along with Chubb, Confie, Intact Insurance Specialty Solutions, Lloyd’s, Markel and The Hartford.

To register as an individual or team for 2023 IICF International Step Up Challenge please visit US and UK/International registration by April 24. Donations can be made here to help children struggling with hunger.

About the Insurance Industry Charitable Foundation (IICF)

The Insurance Industry Charitable Foundation (IICF) is a unique nonprofit that unites the collective strengths of the insurance industry to help communities and enrich lives through grants, volunteer service and leadership. Established in 1994, IICF has served as the philanthropic voice and foundation of the insurance industry for nearly thirty years, contributing $45 million in community grants along with 320,000 volunteer hours by more than 115,000 industry professionals. IICF reinvests locally where funds are raised, serving hundreds of charities and nonprofit organizations, for maximum community impact. IICF is a registered nonprofit organization under section 501(c)(3) of the IRS code. Learn more at or follow us on social media: @doubleicf.

*As cited by No Kid Hungry and **Food Foundation Think Tank.

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