agency marketing News

Young Insurance Agents Taking the Lead in Digital Marketing

Thousands of discussions, debates and arguments are taking place in agency offices across the country between principals and ambitious young producers about the role of digital marketing. There are also more than a few stories about millennial producers becoming frustrated …

Doable Dozen: 12 Sales, Marketing and Management Ideas for Agencies

Eggs, juries, roses, even doughnuts– many good things come in a dozen. On the theory that more than 100 of anything seems like a lot to consider, but a dozen seems doable even on the busiest of days, here are …

Zywave Acquires Insurance Agency Digital Marketing Firm Intygral (Astonish)

Insurance software provider Zywave said it has completed the asset purchase of Intygral, formerly Astonish, a provider of automated marketing for property/casualty personal lines brokers. Terms of the transaction were not disclosed. The Intygral system provides automated, industry-specific prospecting campaigns. …

Last Chance: Submit Your Sales, Marketing & Agency Management Ideas

Calling innovative insurance marketers! Share your sales, marketing and agency management ideas with the insurance community and they could be featured in Insurance Journal magazine’s Aug. 18 issue. To submit your idea today, visit: https://www.insurancejournal.com/agency-sales-marketing-ideas/ The DEADLINE is today.

Agents React to Walmart, Overstock in Insurance: ‘We Aren’t Dead or Dying, We are Evolving’

Recent announcements by giant retailers Walmart and Overstock.com that they entering the insurance sales game have elicited a healthy response from the insurance industry. Some agents have expressed concern and frustration at the notion that their way of doing business …

Social Media Is Here to Stay, Texas P/C Professionals Say

The value of social media as a tool for marketing and selling property/casualty insurance may be a matter of debate but one thing is for certain: While the nature of social media may be evolving, it’s not going away. Many …