consumer behavior News

The value of the products consumers encounter influences how much they’ll subsequently pay for other items, according to new neuroscience research pointing to a previously undetected factor that affects consumer behavior. The study, which appeared in the journal Proceedings of …

More and more Americans have health insurance that requires them to open their wallets for the first few thousand dollars’ worth of care they receive every year, before the insurance coverage kicks in. But a new study suggests that despite …