Nationwide Mutual Insurance Co., which has used the “On Your Side” slogan in its marketing and advertising since 1966, is suing a small Tennessee public adjusting firm that goes by the name On Your Side Adjusters Inc. for trademark infringement. …
One of the “secrets” to building an agency, or any business for that matter, is to ask introspective questions and to answer them thoughtfully. For an operation that sells contractual promises, written by others, these queries cover a lot of …
Be careful if you ask Michael Jans, president of Bend, Ore.-based Agency Revolution, about marketing. He may throw the Yellow Pages at you. Jans isn’t a temperamental thug, he’s just passionate about talking about how much marketing in the insurance …
Esurance, the onlinel car insurance company now owned by Allstate, has launched a new ad campaign around the concept, “Insurance for the Modern World. The campaign – which includes television, cinema, in-flight, online video and streaming radio among other media …
