rebranding News

TrueNorth Adopts First MainStreet Insurance Name; Acquires Hylant of Nashville

The TrueNorth Companies Nashville branch will adopt the name of its affiliate, First MainStreet Insurance (FMSI), as part of its efforts to further its presence in the Nashville market. According to TrueNorth Nashville Partner & Benefits Advisor Lou Hoop, the …

Retail Subsidiaries of BB&T Rebrand as McGriff, Maintain North Carolina Headquarters

McGriff Insurance Services, Inc., and McGriff, Seibels & Williams, Inc., the retail insurance subsidiaries of BB&T Insurance Holdings, have rebranded their businesses to McGriff. The company said in a statement the rebranding is designed to simplify the firm’s overall identity …

George Petersen in California Completes Rebranding of Marin County Location

Santa Rosa, Calif.-based George Petersen Insurance Agency has completed the rebranding of its Marin County agencies. Minto & Wilkie was acquired by George Petersen in February 2017 and Allen, Bettini & Carter was purchased in November 2017. Since April of …

North Carolina-Based Medical Mutual Rebrands as ‘Curi’

Medical Mutual Holdings, Inc., is rebranding to Curi, a new name and brand that the company says better reflects its mission of helping physicians in medicine, business, and in their personal lives. “The Curi name captures the constant curiosity that …

SIU Managers in California Rebrands as EQ One

Earthquake insurance underwriter SIU Managers is now EQ One. The new name and brand was announced on the Los Angeles firm’s 20-year anniversary. EQ One is a difference in conditions underwriter, providing earthquake and flood insurance combined with a range …

Warren G. Bender in California Rebranded to Bender Insurance Solutions

Sacramento, Calif.-based Warren G. Bender Co. has rebranded to become Bender Insurance Solutions. “We’re thrilled to honor our strong 80-year-old legacy by breathing new life and energy into it,” Jillian Bender-Cormier, the firm’s brand manager, said in a statement. Bender …

Murray and Murray in California Rebranding to Leavitt Coastal Valley

Santa Maria, Calif.-based Murray and Murray Insurance has rebranded to better reflect its affiliation with the Leavitt Group. The agency will now do business as Leavitt Coastal Valley. Dan Lillard remains the managing co-owner of the agency. All other personnel …

UK MGU Bluefin Underwriting Rebrands as Victor Insurance

Bluefin Underwriting, a UK-based managing general underwriter (MGU), has rebranded as Victor Insurance. The announcement follows the larger global unification and rebrand of The Schinnerer Group to Victor Insurance earlier this year. Working solely with regional brokers and on behalf …

Foremost Auto Insurance Business Being Rebranded to Bristol West

Foremost Insurance Group, a member of the Farmers Insurance Group, said the Foremost automobile insurance book of business will be rebranded as Bristol West. The company said this rebranding will be phased in over the next several months and completed …

MJ Insurance Relocates Indiana Office, Unveils New Logo

Privately held independent insurance agency, MJ Insurance, has relocated its Indianapolis headquarters to 30,000 square feet at 571 Monon Blvd., located in the newly-expanded Midtown District of Carmel, Indiana. MJ Insurance has also unveiled a complete rebrand with a new …