rebranding News

Greenpath Insurance in California Rebrands as Aspire

Greenpath Insurance will now be known as Aspire General Insurance Co., the firm announced. The brand change is a reflection of Aspire’s new direction and leadership. The firm has undergone major changes over the last year, and the rebranding is …

Michigan’s Accident Fund Holdings Rebranding as AF Group

Accident Fund Holdings Inc., based in Lansing, Mich., announced it is rebranding as AF Group. The company said the transition reflects the organization’s unified, collective strength while positioning it for future growth and diversification. Founded in 1912 as a Michigan …

Safety National Rebrands Reinsurance Platform: Safety National Re

St. Louis, Mo.-based Safety National Casualty Corp. announced it has rebranded its reinsurance platform as Safety National Re. Safety National Re will continue to offer its existing products and solid financial security, which includes over $1.25 billion in surplus as …

AmWINS Launches Small Business Division

Wholesale broker AmWINS Group Inc. has launched a fifth division, AmWINS Access, which is dedicated to small account binding authority business. In conjunction with the launch of this new division, offices of Gresham & Associates and Bliss & Glennon – …

Indiana-Based Insurer WellPoint to Change Name to Anthem

WellPoint, one of the biggest players on the health care overhaul’s new insurance exchanges, wants to switch its corporate name back to the Anthem brand its customers know by the end of this year. The nation’s second-largest health insurer said …

Insurance Network of Texas Changes Name to The Nitsche Group

Insurance Network of Texas, an independent insurance agency based in Giddings, Texas, is operating under a new name: The Nitsche Group. The company also unveiled a redesigned web site: www.TheNitscheGroup.com. The new site prominently features the company’s focus on their …

144-Year-Old Indiana Insurance Firm Rebrands as INGUARD

Beauchamp McSpadden | Morrison Galliher, an independent insurance firm headquartered in Wabash, Ind., is rebranding of the company under the name, INGUARD. All relationships will consolidate under the new name, logo and website, www.INGUARD.com, to create cohesiveness and clarity for …

United Fire Group Simplifies Name to UFG

Cedar Rapids, Iowa-based insurance company, United Fire Group has simplified its marketing name to UFG and has refreshed its logo to incorporate this change. This is the first significant marketing change the company has made in its more than 60-year …

Ag States Group Changes Name to CHS Insurance Services

CHS Insurance Services LLC is the new name for agribusiness insurance broker Ag States Group, which provides a full line of property/casualty insurance, surety bond products, group benefits, loss control and on-site safety programs, and employer services. CHS Insurance remains …

PIAA Rebrands to Correspond with Current Role in MPL Field

The Physician Insurers Association of America (PIAA) has made changes to its organizational brand to support the Association’s role in the medical professional liability (MPL) community. They also reflect the impact that the changing landscape in the delivery of healthcare …