Customer Experience Starts With Marketing Communications July 1, 2019 By Tom Wetzel In my last column, we discussed agents’ critical task of delivering the best possible customer experience to differentiate themselves from...
It’s Time to Redefine Agency Customer Experience June 17, 2019 By Tom Wetzel The term customer experience has become a catch-all, almost cliche phrase, even if its critical importance is undeniable. For agents,...
Why Agent Response Time Is More Critical Than Ever May 20, 2019 By Tom Wetzel Two years ago, I wrote a column on “speed-to-value,” in which the time agents took to respond to and resolve...
Who Owns Your Data? January 21, 2019 By Tom Wetzel In a column last year on messaging, I talked about the value of a secure means for agents to text...
The Next Generation: Students Speak Out on Technology Issues November 19, 2018 By Tom Wetzel It’s no secret that the workforce in the insurance industry is aging and 400,000 positions are projected to open up...
Best Tech Ways for Agents to Get the ‘Message’ Out September 17, 2018 By Tom Wetzel 2018 has turned out to be the year of the text message. For agents, that reality presents a challenge that...
Young Insurance Agents Taking the Lead in Digital Marketing August 15, 2018 By Tom Wetzel Thousands of discussions, debates and arguments are taking place in agency offices across the country between principals and ambitious young...
Young Agents Show the Way in Digital Marketing July 2, 2018 By Tom Wetzel Thousands of discussions, debates and arguments are taking place in agency offices across the country between principals and ambitious young...
The Technology Gap: Can Agents Keep Up? May 7, 2018 By Tom Wetzel As predicted in the last Tech Talk column, there is reason to cheer a bit about the findings of the...
Are Agents Finally Taking Up the Digital Challenge? March 19, 2018 By Tom Wetzel When the results of the second Insurance Digital Transformation Survey (www.insurancedigitalrevolution.org) are released in a few weeks, we should see...