Trusted Choice brand News

Trusted Choice, the consumer branding program for the Independent Insurance Agents and Brokers of America (Big “I”), has promoted Kevin Brandt as its next executive director. Brandt is succeeding Dave Evans, who has served in this role since 2006 and …

After careers spent crafting and controlling their companies’ messaging to customers, insurance marketing and advertising professionals have lost control. Customers and prospects have taken over. Increasingly, today’s insureds and prospects care more about what other parties have to say than …