Latest Marketing Headlines
All the headlines from our Marketing Topic Page, ordered by recency.
Market Your Agency to Build a Profitable Book of Surety Bond Business
Feb 22 2022 // This post is part of a series sponsored by Old Republic Surety. Do you want to build a book of surety business at your agency, but you’re not sure how to get started? Have you been selling surety bonds, but want to...
4 Insurers, 5 Policies to Pay $73M Sandy Hook Settlement Against Gunmaker Remington
Feb 17 2022 // A federal bankruptcy court in Alabama has approved insurance payments totaling $73 million by four insurers to the families of the victims of the Sandy Hook massacre. The settlement with gunmaker Remington Arms and its...
People Moves: Great American P&C Names Thompson President; Philadelphia Insurance Promotes Ricca, Rosencrans, Flowers
Feb 2 2022 // Great American Insurance Group announced that David L. Thompson Jr. has been named president and chief operating officer of Great American’s Property & Casualty Group. Thompson will become the 18th president in...
Zywave Acquires Insurance Technologies Corporation (ITC)
Nov 24 2020 // Insurance technology provider Zywave announced the acquisition of Insurance Technologies Corporation (ITC), a leading provider of marketing, rating and management software and services to the insurance industry. Zywave...
How Independent Agencies Can Set Themselves Apart
Nov 16 2020 // For independent agents, building a community-based brand has always been a smart way to set themselves apart from their exclusive counterparts. Now, as the next wave of COVID-19 hits the U.S. economy, it’s more...
GRS Appoints Keenan to Head Learning, Marketing Operations
Nov 13 2020 // Global Risk Solutions, Inc., a provider of claims adjusting and environmental risk management services based in Miami, has added Colm Keenan as executive vice president and chief of Learning & Marketing. Keenan will be...
Selective Insurance Appoints Bennett, Floro to Leadership Team in New Jersey
Nov 4 2020 // Selective Insurance has appointed two new members to its leadership team. Cyndi Bennett took the helm as the company’s new executive vice president and chief human resources officer (CHRO), and Giunero Floro has...
Embracing Technology in a Changed World
Oct 19 2020 // Saying this year has been a game changer for small business is an understatement. The pandemic is forcing small businesses, including independent agents, to do what they should have been doing all along — making...
Florida’s Ensurem Hires Needham as Chief Marketing Officer
Oct 14 2020 // Clearwater, Fla.-based technology and product distribution company, Ensurem, recently hired Jamie Needham as chief marketing officer (CMO). As CMO, Needham is responsible for the vision, strategic direction and performance...
Appalachian Underwriters Makes 3 Promotions in Tennessee
Oct 2 2020 // Appalachian Underwriters, Inc. (AUI) has promoted three in-house Marketing team members Marketing representatives in its Oak Ridge, Tenn. Headquarters. The three members will service agents in their specific...
Copperpoint in Arizona Names Pytel Vice President, Marketing Chief
Sep 23 2020 // CopperPoint Insurance Cos. has named Thomas Pytel vice president, chief marketing and corporate communications officer. Pytel ‘s responsibilities include leading the marketing and communications functions for the...
101 Sales, Marketing & Agency Management Ideas
Aug 24 2020 // 1. Offset Negativity. What can you show your clients that you are doing to help them during the pandemic? Everyone is tired of hearing how all their business income (BI) claims are denied. What are you doing to offset all...
Why Word of Mouth is Still a Key to Building Your Business
Aug 24 2020 // Think of the last time you received excellent service from someone who went above and beyond on your behalf. Did you tell someone else about it? If you did, you were participating in word-of-mouth marketing. Word-of-mouth...
The Union Mutual Companies Promotes Burrall in Vermont
Aug 20 2020 // The Union Mutual Companies recently announced the promotion of Alexis Burrall to assistant vice president of marketing. Having graduated from The University of Vermont in 2009, Burrall began her career in financial...
California Department of Insurance Fraud Suit Results in $24M in Payments from AbbVie
Aug 7 2020 // California Insurance Commissioner Ricardo Lara this week announced a settlement agreement with AbbVie Inc. to resolve a lawsuit alleging violations of the California Insurance Frauds Prevention Act involving the marketing...
The Central Insurance Companies Promotes Zollner to Northeast Regional VP
Jul 24 2020 // The Central Insurance Companies has promoted Matt Zollner to vice president of the Northeast regional office. In his new role, Zollner will be relocating to the Boston area this fall. He will replace Vice President Jocelyn...
Berkley Fire & Marine in Chicago Promotes Brickner, Adds Seich to Leadership Team
Jul 20 2020 // Berkley Fire & Marine, headquartered in the Chicago area, has promoted Debra Brickner to vice president of Claims and hired Mark Seich as vice president of Marketing, Sales & Distribution. Brickner has 15 years of...
Plymouth Rock Hires Kordes, Announces Changes to Massachusetts Team
Jun 18 2020 // Plymouth Rock Assurance has hired Charlie Kordes as vice president of Direct Marketing for its direct-to-consumer auto insurance business. In this newly created role, Kordes will be responsible for advancing Plymouth...
PEMCO Insurance in Washington Adds Hoell to Communications Team
Jun 10 2020 // PEMCO Mutual Insurance has named Chris Hoell a marketing automation manager in the company’s brand and communications team. Hoell will support PEMCO’s communications team, focusing on customer and candidate...
What Small Business Wants
Mar 9 2020 // Small business doesn’t mean small-in-size when it comes to the commercial insurance market. Direct written premiums ranged between $99 billion and $103 billion in 2013, up from $91 billion in 2011, according to...
