This week’s Lowdown features the 3rd annual State of the Industry Report: Examining the Cannabis Cultivation Market. This report is timely as our sponsor, Vertafore, has launched an great webinar outlining the benefits of developing niches, and in many areas across the country, cannabis cultivation is an up and coming niche for those interested in insuring both producers and dispensaries.
In his presentation, Riches in Niches: How to Grow Big in Small Markets, Steve Anderson explains the importance of becoming an authority on your niche by (1) developing knowledge (2) being accessible (3) providing education. He also shares tips for creating written content to share with your clients and prospects. So Steve’s message is closely aligned with my mission for the Lowdown – to highlight informative resources that you can both learn from and re-purpose for your own content marketing efforts.
Hence, for those of you seeking niche opportunities and living in states bringing on cannabis , State of the Industry Report: Examining the Cannabis Cultivation Market is for you. (Take a look at this interactive map if you’re not sure of your state’s most recent position on cannabis.)
Here’s the Lowdown:
Page S3 – spotlight on state initiatives
Page S4 – political and financial outlook for cannabis cultivation
Page S6 – data on single location vs. multiple location operations
Page S7 – marketing sizing cannabis operations
Page 9 – business challenges facing cultivators
How best to use this report? Digest it and if it leaves you wanting more, this may be an area of interest for you to research further… and become an authority!
Whether or not you’ve ever considered a niche of any kind, take a look at Steve Anderson’s presentation, Riches in Niches: How to Grow Big in Small Markets. He explains the profitability of niche markets and the competitive edge that can be brought to your agency, as according to Steve, 54% of independent agents don’t specialize.
Happy Reading! – Pam Simpson
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