3 Reasons Your Clients Need to Buy Personal Umbrella

June 18, 2018

There are at least three reasons for an individual to buy a personal umbrella policy.

To begin with, the primary policies otherwise available generally do not provide liability limits commensurate with the exposure such individuals may face.

Second, the cost of this excess coverage is comparatively cheap.

Third (and perhaps most importantly), umbrella policies not only provide coverage when losses exceed the available primary limits, but add coverage for certain types of losses, such as “personal injury” claims that are generally not covered by primary policies.

Although the limits of homeowners insurance and other forms of personal primary insurance have increased, most only provide coverage with “per occurrence” limits of $300,000 or $500,000. Substantial as that sum may seem, it is hardly sufficient to satisfy the liability an insured may face due to a serious accident.

Umbrella coverage is also surprisingly affordable. As a result, umbrella insurers are willing to quote coverage of $1 million to as much as $10 million at rates that are proportionally cheaper than primary insurance. Umbrella carriers can quote coverage with confidence that statistics show their insureds are unlikely to be sued, and any resulting suits are likely to be resolved within the limits of the insured’s primary coverage. Umbrella insurance not only boosts available coverage limits at a relatively advantageous cost compared to dollar limits on primary policies, but it does so with respect to a portfolio of primary risks. Thus, an insured has excess coverage available for serious auto or premises liability claims without having to pay to increase limits on primary insurance policies that would insure these separate risks.

Umbrella insurance presents a particular feature that separates it from other types of excess insurance.

Umbrella policies (deemed “bumbershoot” policies in the London market) not only provide insurance coverage once the primary limits are exhausted, but they drop down to provide primary coverage for certain types of losses that may not be covered under the insured’s primary policy.

For instance, umbrella policies typically include “personal injury” coverage for quasi-intentional tort losses, such as claims for wrongful entry or eviction, defamation or disparagement and malicious prosecution or false arrest that many homeowners policies do not cover. Umbrella policies may also define “bodily injury” to include claims for emotional distress that primary policies do not cover. In these cases, the umbrella insurer will step in to defend the underlying claim and fill a gap in the insured’s coverage profile that might otherwise prove expensive and perilous.

While the decision to purchase umbrella coverage should be an obvious one for most policyholders, deciding whether to buy umbrella coverage from the same company that underwrites your primary policies may be more difficult. Some primary insurers may be willing to discount the cost of such insurance when the policyholder agrees to buy a package of policies. Using the same insurer may also avoid a seamless web of insurance and avoid unexpected gaps due to conflicting wordings. At the same time, having a different insurer write the excess coverage may be to the benefit of the insured in cases where the primary insurer is reluctant to accept coverage and the excess insurer acts in concert with the policyholder to apply pressure to the primary carrier to pay the loss or defend.

Personal umbrella policies can help customize insurance coverage by filling gaps in a client’s coverage profile and raise the limits of coverage to safer levels. In short, the answer to the question of whether an insured should buy personal umbrella insurance is not “yes, you should” but rather, “why on earth would you not.”

Topics Mergers & Acquisitions Carriers Excess Surplus

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Insurance Journal West June 18, 2018
June 18, 2018
Insurance Journal West Magazine

Construction Market & Risks Report; Markets: Umbrellas (Personal & Commercial)