Channel Harvest Research and Insurance Journal have announced a major new study in the independent agency system that will probe agents’ attitudes toward carrier relationships and the insurance companies they represent – with a special focus on larger regional carriers, often called “Super Regionals.”
The survey is designed for carriers seeking to understand in an unbiased fashion what agents look for from carriers, and how specific carriers and their competitors are rated by agents. The survey will provide strategic, actionable information for:
- Super-regional carriers (about their peer companies).
- Smaller regionals (that are growing and/or competing with larger regionals).
- National carriers competing head-to-head with regionals in certain areas of the country.
The syndicated research – with multiple subscribers sharing the cost – will provide an objective complement to any proprietary surveys carriers may do. This project will provide hard data and a strategic roadmap for carriers looking to boost their business in the challenging year ahead. The survey will address such key questions as:
- What are the most important characteristics in agency benefits and service from carriers when agents choose those to place business with?
- How do agents rate regional carriers they have worked with – on 20 different factors?
- How do agents rate specific carriers overall compared with the industry?
- And many other important issues.
To participate in this survey of independent insurance agents, sponsored by Insurance Journal, visit: https://www.insurancejournal.com/carriersurvey2009.
The survey takes just 15 minutes to complete – and survey participants will receive a summary of the findings if an e-mail address is provided when taking the survey.
All agent responses are anonymous to any carrier purchasing the report of survey findings.
Data are reported only in the aggregate.
The findings also will be released in a special report, “How Independent Insurance Agents View Business with Large Regional Carriers,” in an upcoming issue of Insurance Journal.
For more information about the survey or Channel Harvest Research, go to www.channelharvest.com.
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