Happy Employees Create Happy Clients: G&G Insurance

By Jahna Jacobson

A happy, supported team means happy, supported clients. And happy clients mean success.

“At G&G, we’ve learned that the best way to attract and retain talent is to create an environment where people can see a clear path for growth and feel genuinely supported every step of the way,” said G&G Independent Insurance CEO and Founder Jordan Greer.

“People want to be part of something meaningful, and when they feel challenged, appreciated, and aligned with a company that invests in their future, they stay and thrive.”

The agency’s leadership philosophy is servant leadership paired with radical accountability, Greer said. It’s a mindset that makes G&G in Fayetteville, Arkansas, the South Central 2025 Best Agency to Work For Bronze Award winner. Employee growth and appreciation are a high priority at the agency, which was recently named on the Inc. 5000 fastest growing business list for the fifth straight year.

“We relentlessly clear obstacles for our talented teams to move fast, take ownership, and consistently deliver transformative results,” Greer said. “When employees know you care about their growth and well-being, everything else–productivity, retention, and client satisfaction–naturally follows.”

“Being a Best Place to Work today goes far beyond perks–it’s about creating an environment where people feel valued, supported, and challenged to grow,” he said. “At G&G, we focus on the whole employee experience–from personalized onboarding and ongoing coaching to meaningful community involvement and clear career paths.”

The care and camaraderie for the team naturally and seamlessly extend to the clients and community. The agency doesn’t serve the community; they are part of it, nominating employees said.

“After major storms, our team proactively tracks the storm’s path and identifies which of our clients may have been impacted,” said one employee. “We call them directly to check in, confirm they are safe, and see if they have experienced any damage. If they have, we step in right away to help.

Several nominators cited the company’s support for employees during challenging times and the Exceptional Experiences program, which rewards outstanding client services with a chance to win vacations and earn extra PTO.

Most of all, they said, the agency allows them to find their own way to their own definition of success. Multiple employees said the company’s faith and support helped them find roles where their skills, talents, and personality best served clients.

“Personally, for me, I wasn’t excelling at sales, but because I wanted to be here and my hard work showed that, they were able to find another spot for me–the client experience team,” said one employee. “It has truly been a joy working here, and I can’t wait to see where my hard work takes me.”

Another employee set their sights on a managerial role, worked to land the position, then discovered it wasn’t a good fit.

“I let my supervisor know this, and his next question was–what do you want to do, where can we get you into the right seat?” the employee said. “I fully expected them to say that you have to move on from the company, because that had been my experience at other companies. But that was not the case,” they said.

“Leadership saw that I was a culture fit and found me a new role where I have really been able to shine,” they said. “I was given the opportunity to try something new, fail at it, and felt safe enough to fail and verbalize what I needed. That is everything.”