High Growth and Positive Culture Go Hand in Hand at G&G

One of the best ways for an insurance agency to gain the trust of its employees is to give them autonomy and opportunities to grow within the business. G&G Insurance excels at both, employees say, giving the fast-growing agency a strong culture that leads to high performance.

The Fayetteville, Arkansas, agency has consistently been voted by its employees as a great place to work for. This year G&G is the recipient of the South Central region’s Best Agency to Work For, Silver Award winner.

“What makes this a great place to work is our fundamental belief that our team members are our greatest asset,” said Maggie Hill, marketing and technology director at G&G. “We’ve cultivated an environment built on trust, transparency, and empowerment.”

Employees who nominated the agency credited G&G’s leadership team for creating an environment where workers feel supported, challenged, and rewarded with competitive compensation. Employees also praised the company’s everyday office culture as one built on mutual respect, inclusion, and a healthy work-life balance.

“From day one, leadership fosters an environment where every voice is heard, and diverse perspectives are celebrated,” one employee wrote. “We are given the autonomy to own our roles, yet we never feel isolated. There is always a colleague or mentor ready to step in and help.”

G&G provides team members with frequent coaching and feedback, strong training and clear expectations, as well as access to leaders who are engaged in developing workers’ skills, another employee said. “Our growth has created opportunities that simply would not exist in a more stagnant organization,” the employee wrote.

Employees say the support from leadership extends to worker flexibility. “I never have to beg for anything. If I need it, they make it happen,” an employee wrote.

Among the ways that G&G distinguishes itself is by investing in a proprietary technology platform that has improved the quoting process.

“It automates much of the repetitive data entry involved in moving information from our CRM and other data sources into carrier websites, allowing our team to spend less time copying and pasting information and more time advising clients and selling insurance,” one employee wrote.

The efficiency frees up employees to shop the entire market to “secure the best options for our clients,” said another employee.

G&G further sets itself apart is by acting as a true team, according to Hill. That means none of the rigid hierarchies or micromanagement that can sometimes slow down agencies.

“We encourage entrepreneurial thinking and want our staff to bring fresh ideas to the table without fear of failure,” Hill said. “Additionally, our commitment to professional development–funding designations and continuing education, rewarding employees who live out our purpose, and providing opportunities for promotion/cross-development–means our team is always growing.”

One employee pointed to a recent example when leadership responded to team members’ questions through a feedback survey. The leadership team “all sat down together” to talk about what needed to be fixed and implemented improvements.

“They have continued to listen to us and make changes where needed to make sure we’re all thriving as much as we can be,” the employee wrote.

The culture G&G has laid down over the past several years had amounted to tremendous growth for the agency. G&G recently opened a second office in Little Rock, and the agency entered a brand partnership with the University of Arkansas Razorbacks.

Through all the growth, G&G employees commend the agency for remaining loyal to their clients first and foremost.

“We are the ones clients call during what are often the most stressful and chaotic moments of their lives,” Hill said. “Being able to navigate those challenges, deliver on our promises, and provide real comfort and solutions when people need it most is incredibly rewarding.”

Topics Leadership