Connecticut’s Gowrie Group Rebrands

April 21, 2009

Wetsbrook, Connecticut-based insurance, employee benefits and finance company The Gowrie Group as officially rebranded itself.

The company says it will no longer use its former name, Gowrie, Barden & Brett, effective immediately. Gowrie, which has offices in Connecticut and Rhode Island, is making the name change, along with a new logo and message, to reflect the consolidation of the increasing number of services it offers.

Over the years, as its services have grown, so had the names and identities of Gowrie’s linked companies and programs: Gowrie Barden & Brett, Gowrie Brett & Young, Fisher & Fisher Associates, Brewer Preferred Insurance, The Burgee Program and Customer One Financial.

“The new Gowrie Group name and branding clearly represents Gowrie’s commitment to keeping communication simple, providing expert advice, and delivering the creative and customized solutions our clients need,” said Carter Gowrie, president. “The new name and branding ties together all of Gowrie’s services, programs, and companies under one unified platform.”

The new name and logo includes it’s a new tagline — “Always on watch” — which is meant to reflect Gowrie Group’s understanding of the complexity of clients’ lives.

Source: The Gowrie Group

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