Liberty Mutual Insurance has announced a multiyear partnership with the New York Liberty women’s professional basketball team.
As part of the partnership, the Liberty Mutual logo will be prominently displayed on all Liberty jerseys beginning with the 2025 season. Additionally, Liberty Mutual branding will be displayed on the Liberty’s home court at Barclays Center and appear on the team’s seatbacks and kickplates.
New York Liberty is the 2024 Women’s National Basketball Association (WNBA) champion.
“The New York Liberty are laser focused on creating a model for business success in women’s sports and catalyzing growth for our organization and league,” stated Keia Clarke, chief executive officer of the New York Liberty, in the announcement press release. “Longer term investments in women’s sports are what will drive business forward – providing women athletes the opportunity and recognition they deserve – and we are proud to have the Liberty Mutual logo displayed on our team’s jerseys as we pursue another championship.”
Photo: Liberty Mutual logo on New York Liberty jersey. Photo suppled by Liberty Mutual.
Topics New York
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