Goodbye AIG, hello Aon. The Chicago-based giant announced that the new Manchester United home uniforms now feature its logo. Aon took over from AIG officially on June 1 as the principle sponsor of the famous football (soccer) team [See IJ Web site – https://www.insurancejournal.com/news/international/2010/06/01/110306.htm ].
“The Manchester United shirt is an iconic image in the world of sport, and we are honored to appear on it,” stated Greg Case, Aon’s president and CEO.”Starting today millions of people worldwide will begin to know yet another leading team: Aon.”
Man U’s football players aren’t the only ones who’ll be wearing those shirts. Case said that in honor of this historic occasion, every one of Aon’s 36,000 global colleagues will receive a Manchester United team shirt as well.
Aon said its “logo is featured on the front of the shirt. Inside the shirt on the back of the club crest is the mantra of Manchester United – ‘Believe.’ That message sits next to the heart, revealing the inner pride of every Manchester United fan while the symbolic Red Devil rests on the sleeve of the shirt and the shorts to add the finishing touches to the kit.
While the sponsorship will enforce Aon’s image across the globe, it will also exemplify what Case described as “an important amplifier of our Aon United vision – to work together as one team for clients, for colleagues and for communities in order to grow our firm. This shirt sponsorship creates an opportunity for us to unite our firm while telling the world who we are and the value we bring to clients.”
It will also be a centerpiece for Aon’s community service work. The bulletin noted that Aon has “dedicated July 15 as ‘Aon United Global Day,’ demonstrating Aon and Manchester United’s shared commitment to serving their communities. In Chicago, a series of events will take place at Millennium Park to support children of the Chicago Park District and Special Olympics Chicago, as well as LifeSource Blood Center.
“Around the world, Aon’s 36,000 colleagues in over 120 countries will be participating in fundraising and volunteer activities, including supporting hundreds of schools, children’s hospitals, orphanages and community centers as well as more well-known organizations such as Big Brothers Big Sisters Clubs, Junior Achievement, Ronald McDonald House, Special Olympics, UNICEF, United Way, and the YMCA.”
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