Insurance broker Aon has signed up as an official sponsor of the National Football League’s program to expand American football into the United Kingdom.
In addition to being an official sponsor of the NFL UK, Aon will also sponsor the International Series game.
The NFL will play its sixth regular-season game in the UK on Sunday October 28, when the St. Louis Rams host the New England Patriots at Wembley Stadium.
Aon will be working with the NFL to promote the sport in the UK and is planning to host a series of football clinics. These events are intended to introduce the sport to a new audience, including employees and families of Aon’s partner companies in the UK.
Aon already has a connection with football in the UK. Since 2010, the firm has been the principal partner and global shirt sponsor of Manchester United, one of the world’s most successful sports teams and one of sports’ most recognized brands.
This season’s PepsiMax International series will be the sixth regular-season game hosted by the NFL at Wembley Stadium.