A Wisconsin woman who won the first round of a trademark lawsuit brought by Mars Inc. is suing the confectionary giant.
Syovata Edari wants a federal judge to declare that her Madison-made chocolates, called CocoVaa, do not infringe on Mars’ cocoa extract supplements called CocoaVia.
Mars sued Edari in April, saying her chocolates sound “confusingly similar” to the company’s product. But a judge last month dismissed the lawsuit on jurisdictional grounds. The company filed the suit in Virginia, where it is based, but Edari does no business there.
Mars released a statement calling it “a clear case of our trademark being infringed upon.”
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