InsuranceNoodle Joins with Woolard Gioia Blundell Associates to Develop Products

July 31, 2001

InsuranceNoodle, an online distributor of small business insurance through independent agencies, has engaged Woolard Gioia Blundell Associates as a strategic partner to assist in developing specifications for a range of new products to complement its current line-up of commercial insurance products.

Don Urbanciz, InsuranceNoodle CEO, stated that in the next few months, the company will be introducing a number of new products to enhance the lines currently available from AIG, The Hartford, Kemper, The St. Paul, and Zurich. He added that InsuranceNoodle’s strategy is to continue to differentiate itself by providing agency members streamlined access to a wide range of products they would otherwise find difficult to obtain.

Urbanciz said that among the new products being considered are Employment Practices Liability Insurance (EPLI), specialty liability products, insurance for home-based businesses, habitational risks, difficult to place restaurant risks and a package for technology consulting and software companies.

Chicago-based InsuranceNoodle is licensed as an agency in 39 states. The e-broker reaches more than 92 percent of all small businesses in the country and can provide over five million small businesses with access to tailored insurance solutions and a broad product line through its extensive national network of independent insurance agencies or directly online.

InsuranceNoodle is licensed in Alaska, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Maine, Maryland, Michigan, Minnesota, Missouri, Montana, Nebraska, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Vermont, Virginia, Washington, West Virginia, and Wisconsin.

With offices in Chicago and Kansas City, WGB Associates provide complete insurance solutions for every major group in the industry, including insurance companies, reinsurance companies, specialty insurance program managers, retail agents and brokers, law firms and trade and professional associations. By working with clients across the insurance spectrum, they specialize in developing optimal business relationships that will provide the right solutions for each client’s particular needs. For more information, visit

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