MetLife Auto and Home Joins Trusted Choice Branding Initiative

January 16, 2002

MetLife Auto & Home has signed on as a company partner of Trusted ChoiceSM the new consumer marketing brand created by the Independent Insurance Agents of America (IIAA), announced IIAA CEO Robert A. Rusbuldt today.

“Trusted ChoiceSM highlights the benefits of working with an independent insurance agent-a trusted advisor and advocate who can offer consumers a choice of products and markets,” said Rusbuldt. “MetLife Auto & Home understands that these are the qualities consumers most value in an insurance provider. Therefore, MetLife Auto & Home, along with the other Trusted ChoiceSM partners, understands that Trusted ChoiceSM agencies will be the valued and preferred choice of consumers.”

“MetLife Auto & Home recognizes the importance of investing in the future, their sales force, by educating consumers and becoming a defining voice for independent agents nationally,” added Ronald A. Smith, CPCU, chairman of IIAA’s Communications/Branding Task Force.

Other companies that have invested in the program are SAFECO, of Seattle, Wash.; National Grange Mutual/Old Dominion Insurance, of Keene, N.H.; Encompass Insurance, of Chicago, Ill.; Selective Insurance Group, of Branchville, N.J.; and The Hartford, of Hartford, Conn.

Promotion of the Trusted ChoiceSM brand will be accomplished through advertising, public relations, local agency marketing and an innovative website.

“Our company partners have played an invaluable role in the development of Trusted ChoiceSM, and we look forward to their continued involvement and support,” said Smith, president of Smith, Sawyer & Smith Insurance Agency in Rochester, Ind., and an IIAA past president. ” We know other national and regional insurance companies are ready to partner with IIAA to brand their distribution force as the preeminent choice of consumers for all lines of insurance — business, home, auto, employee benefits, life, and other types of coverage.”

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