In order to get the best possible results from this national survey, the ACORD-User Groups Information Exchange (AUGIE) has extended the period for agents, CSRs and other agency staff to complete the Agency Technology Survey.
The survey, patterned after the benchmark research AUGIE conducted in 2002, is available online through March 19 at www.augiesurvey.org/newuser.htm
As an added enticement to complete this survey, numerous insurance carriers, technology providers, and other partners are providing daily incentives to reward participation. Each day until the survey ends, a $100 American Express gift card will be awarded to one eligible individual who has completed the survey.
Just a month into the online survey, more than 4,000 agency professionals have answered questions. The additional weeks will reportedly allow greater participation and provide more time for those who started the survey to complete it. It reportedly takes an average of just 20 minutes to complete the survey.
Upon completing the survey, principals, producers, CSRs, and systems professionals will speak with a collective voice in telling insurance carriers and software vendors what technology they need to better serve customers and operate profitably. Carriers and vendors plan to use the results to determine where to invest development dollars in 2007 and beyond.
AUGIE is particularly seeking more feedback from service staff. Ironically, CSRs may not believe they have 20 minutes in their day to take the survey, when in fact this is what the survey ultimately is all about—finding ways to leverage new technology to free up time.
Agency employees reportedly answer 40 percent fewer questions because the survey delivers particular questions dynamically only to individuals who need to see them. Users can stop and resume the survey at any point, and can return where they left off, even if they did not deliberately save their answers.
Survey results will be presented during the ACORD LOMA Insurance Systems Forum (www.acordlomaforum.org
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