Foremost Auto Insurance Business Being Rebranded to Bristol West

Foremost Insurance Group, a member of the Farmers Insurance Group, said the Foremost automobile insurance book of business will be rebranded as Bristol West. The company said this rebranding will be phased in over the next several months and completed by the end of the year.

“We believe the brand change will allow for better alignment of our customer service and claims handling operations, which will ultimately enhance the customer experience for Foremost and Bristol West policyholders,” said Eric Kappler, president of Bristol West.

Policies will continue to be offered by independent agencies throughout the country.

Earlier this year, The Hartford acquired Foremost’s $200 million in small commercial lines premium sold through independent agents from Farmers. That transaction marked the exit of Michigan-based Foremost from the commercial lines business to focus on its personal lines business.

Farmers has said it will continue to write commercial lines accounts under the Farmers brand with its exclusive agents, according to the company.

Foremost has been selling personal lines insurance since 1952. Bristol West became a part of Farmers in July 2007. Bristol West began providing private passenger auto insurance to Florida residents in 1973.

Correction: A previous version of this story indicate that the Foremost name is being retired but that is not the case. Foremost Insurance will continue to brand a variety of other insurance products under its own name. These include insurance for mobile homes, motor homes, travel trailers, specialty dwellings, a variety of watercraft and other product categories.

Topics Auto Agribusiness