Florida’s Heritage Insurance Names Russell Chief of Underwriting, Sales

October 1, 2013

Florida homeowner insurer Heritage Property & Casualty Insurance has named Mel Russell as its new chief underwriting officer, executive vice president and director of Sales and Marketing.

Russell has 36 years of experience in the property and casualty business, and most recently served as president of United Property & Casualty Insurance Co. (UPC Insurance).

Russell began his career in Boston as a senior commercial lines underwriter with Fireman’s Fund Insurance Co. He spent the next 12 years in the New England market, initially with Fireman’s Fund and subsequently with General Accident Insurance Co. He then moved to the General Accident branch office in Orlando in 1989, where he ran the personal and commercial underwriting, loss control, and premium audit departments. In 1999 Russell was a founding employee at UPC Insurance where he served as chief underwriting officer, corporate secretary, head of Marketing, and eventually as president.

Heritage recently signed a deal with state-backed Citizens Property Insurance to assume as many as 40,000 policies from Citizens.

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