Keeping Up with Changes in Florida’s Growing Private Flood Market

By Garrett Mitchell | January 25, 2021

Flooding is America’s number one natural disaster and as the highest “at risk” state in the country, Florida is the epicenter for all things flood insurance.

Since 1968, when procuring flood insurance, agents and homeowners have had virtually one option: FEMA’s National Flood Insurance Program. As of 2018, the NFIP had over 5 million policies in force nationwide with nearly 1.75 million policies coming from Florida. With advancements in technology and the increased availability of reliable data, private insurers have entered into the flood marketplace providing consumers with alternatives to the historical FEMA program.

The emerging private flood market brings many notable benefits to consumers across the country, but there are also a few concerns that come with it. Private flood insurance differs from the NFIP in three distinct ways: risk assessment, pricing and coverage. The process of evaluating flood risk is perhaps the most impactful difference to consider.

The NFIP rating model mainly takes into consideration the FEMA flood zone and the property’s elevation. A “flood zone” is a geographical area that is rated to reflect the severity and/or a specific type of flooding exposure. Flood hazard areas identified on FEMA’s Flood Insurance Rate Map are identified as a Special Flood Hazard Area (SFHA). An SFHA is defined as the area that will be inundated by the flood event having a 1% chance of being equaled or exceeded in any given year. SFHAs are labeled as A, AO, AH, A1-A30, AE, A99, AR, AR/AE, AR/AO, AR/A1-A30, AR/A, V, VE, and V1-V30. Moderate and minimal flood hazard areas are labeled B, C or X (Fema. gov).

While there are numerous flood zone categories, “Flood Zones” in nature are general and can include entire neighborhoods or sections of a city. On the contrary, private flood providers utilize “single risk modeling” to evaluate the specific and unique flood risk for each property individually. Private flood providers feel this approach is much more effective as it can more accurately assess critical exposures such as storm surge, fluvial flooding and pluvial flooding.

Unlike the NFIP, rates across the private marketplace strive to be actuarially sound, with each program using their own proprietary approach and strategy. This creates a true marketplace benefiting consumers and agents alike. Private flood programs reward properties that perform favorably in their models with competitive premiums, specifically designing their rates on these properties to be lower than the NFIP. This provides opportunity for Florida homeowners to save money and also creates sales opportunities for Florida insurance agents.

This same approach holds true in the opposite direction, resulting in higher private premiums than the NFIP on properties that perform poorly in their models. The concern being, what long term effect will this have on the already struggling performance of the NFIP? With more comprehensive risk evaluation and targeted pricing, private flood providers are essentially cherry-picking all the good risks from the NFIP — leaving behind the properties more subject to flooding.

In response to the substantial NFIP debt, and growing concern of private market “cherry picking,” the NFIP is rolling out “Risk Rating 2.0” which will take a more comprehensive rating approach utilizing improved technologies that are commonplace throughout the private sector. Risk Rating 2.0 is currently scheduled to be released in October 2021.

Enhancements to flood coverage and policy form is the last major category of note, and perhaps the most impactful of all. Historically, insurance professionals have been forced to accept the coverage limitations of the NFIP when providing flood insurance to their clients. With intelligent rating and competitive pricing, the private market also brings with it increased coverage limits and valuable coverage endorsements.

While the NFIP has maximum limits of $250,000 for building and $100,000 for contents for residential policies, the private marketplace offers limits in excess of $10 million for building and $1 million for contents plus additional endorsements such as other structure, additional living expenses, basement contents, pool repair and refill. The goal shared by insurance professionals and advocacy groups is to better protect Americans from the country’s number one natural disaster.

With advancements in technology, a growing flood marketplace and affordable intelligent pricing, we may finally have the resources needed to close the coverage gap.

About Garrett Mitchell

Garrett Mitchell is the director of Sales & Marketing for Insurance Express, a Florida insurance agency based in West Palm Beach. RocketFlood.com is Insurance Express's flood insurance platform.

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