IMCA, LCA Announce Joint Insurance Communicators Conference

May 30, 2001

Insurance Marketing Communications Association (IMCA) and Life Communicators Association (LCA) announced today that their organizations will hold a joint conference in Toronto, Canada, in June 2002.

Both non-profit associations provide educational and professional development opportunities for communicators in insurance and other segments of the financial services industry. The joint conference is a unique event in the history of both associations, which typically hold separate annual meetings. The associations’ directors determined that the joint conference is an innovative way to combine educational and promotional opportunities, leverage economies of scale, access top-level speakers, and provide IMCA and LCA members with a more comprehensive professional development experience.

IMCA President Nanci Evarts said there are many common interfaces between the organizations.

“While IMCA represents communicators in the property and casualty industry, LCA’s focus is primarily life insurance and related financial services,” said Evarts. “But despite our many product differences, we face similar marketing issues and opportunities. Members of both organizations will benefit from this event – it’s a clear example of the whole being greater than the sum of the parts.”

Said Michael Bauch, LCA president, “With the pace of consolidation and convergence in our industry resulting in more companies offering a broader spectrum of products, it makes excellent sense to bring communicators together to learn more from one another.”

The IMCA/LCA joint annual conference is scheduled June 22-25, 2002 at the Toronto Hilton. Joint meeting co-chairs are IMCA board members Andrew O’Hearn, Atlantic Mutual Companies, and Gary Wright, RLI Corp., and LCA board member Ed Bush, Country Insurance.

LCA seeks to encourage and promote the exchange of experience and ideas among its members through networking and an extensive program of professional development activities.

The IMCA is the oldest association dedicated to excellence in insurance communications and the enhancement of management and technical skills.

For more information about IMCA and LCA, visit their respective web sites: www.imcanet.com, and www.lcaonline.org.

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