A Utah company known for its “Will it Blend” YouTube videos has been awarded millions in a suit claiming a company ripped off its unique blender design.
The Daily Herald of Provo reported the U.S. Court of Appeals upheld a $24 million pair of judgments Thursday against Ohio-based Vitamix, which is accused of copying Orem-based Blendtec’s design.
Blendtec president David Beck says his company’s five-sided blending jar dramatically reduces the amount of time it takes to make a drink. The design was patented in 2005.
Vitamix spokesman Anthony Ciepiel (SEE’-pee-uhl) maintains there was no copying, and says the design was used on a small, discontinued portion of the Vitamix commercial line. He says the company is disappointed their appeal was unsuccessful, but says he understands the decision stands.
Was this article valuable?
Here are more articles you may enjoy.
CyberCube: Insured Loss Estimate From AWS Outage Likely About $40M 
Viewpoint: Insurance and AI – A Double-Edged Sword 
GEICO Sues Medical Firms in Florida, NY Over Alleged No-Fault Auto Fraud 
Trucking App Trucker Path Launches Retail Insurance Agency 
