Farmers Names Yahoo! Veteran Spagnoletto Head of Digital Strategy

June 17, 2013

Los Angeles, Calif.-based Farmers insurance named Patrizio Spagnoletto as the company’s head of digital strategy.

Spagnoletto will be responsible for defining and executing on an enterprise-wide digital strategy and will oversee all consumer-facing web capabilities, including mobile.

Spagnoletto has 18 years of experience in U.S. and international marketing, management and digital strategy. He was most recently vice president of global marketing services for Yahoo! In that role, he managed all marketing channels for the company including media buying, social and CRM.

Prior to his 13-year career with Yahoo!, Spagnoletto worked in various marketing roles for: Ememories.com; Nestle Beverage Co.; and Parmalat USA.

Farmers Insurance Group of Companies is a U.S. insurer group of automobiles, homes and small businesses and also provides a range of other insurance and financial services products. Farmers Group, Inc. is wholly owned by the Zurich Insurance Group.

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