Many predict that mobile phones will outrun the world population in 2012, causing top marketers to brainstorm on how they can be part of the mobile revolution. A Google survey shows that, compared to desktop-based advertising (online), mobile can deliver an 80% increase in clicks and a 43% higher conversion rate at lower cost.
While my 6-year-old has no idea what Insurance is, he can name at least 6 Insurance companies and sing their jingle along with describing their icons (Flo, Gecko, Mayhem, etc.). The branding value for all advertising is undeniable, but in addition to placing banner ads on hot mobile content (which you can now do with Insurance Journal’s new mobile enhanced website), what outside-the-box options exist for marketers to harness the newfound power of mobile devices?
One great example is the mobile app Shazam, which enables listeners to identify music they hear using their mobile device. Using Shazam for TV, listeners can hold their phone up while a company’s jingle is playing and receive promotional info, coupons and other exclusive content. App users have about a 10% conversion rate for purchasing the music they identify through Shazam and a similar conversion rate has been experience with Shazam for TV ads.
Marketing on mobile devices is the wild west. What new and interesting way of marketing have you seen or thought up?
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